Boulder Startup Week

When it comes to branding, you don’t need to know all the things. But if you want your startup to become (or remain) successful, there is some stuff you need to know — like the basic branding fundamentals, the role branding plays in your industry, and what that means for your business, marketing budget, app design, and Instagram feed.

Ally Fouts, is a creative director at Viget, a design and engineering firm that works with startups in various stages of growth and brand development. In this talk, she will go over how branding works, why it matters to startups, and when early-stage companies need to start caring about it.