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Wednesday, May 15 • 10:00am - 10:50am
Narrative for Entrepreneurs: Learn From Top Professors in Story for Empathy and Design FULL

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CMCI Studio professors are known nationally for their expertise in design storytelling. In this interactive workshop, you’ll learn about the ways story works in the brain, the research that has been done on behavior change through story, and how to apply it to your startup through team development, user experience, and design thinking.

The backbone of any design process is empathy—uncovering insights, finding the underlying story, and then developing it into products, services, policies, or experiences to improve lives. Story is vital throughout the entire design process and customer journey. It’s the skill entrepreneurs lean on and don’t always understand.

avatar for Lisa Leslie Henderson

Lisa Leslie Henderson

Designer, Transformation Design Studio
Lisa is unabashedly committed to enabling individuals and teams employ design—the same processes and techniques used to create remarkable, products, services, and experiences—to do their best work and live their most extraordinary lives. In addition to coaching, facilitating... Read More →

avatar for Michelle Auerbach

Michelle Auerbach

Designer, Transformation Design Studio
Michelle is a geek who sees everything thought the lens of story and neuroscience. She brings emotional intelligence, communication and creativity together with interpersonal neurobiology and mindfulness to find her clients' superpowers. Michelle is a former professor of Ancient World... Read More →
avatar for David Slayden

David Slayden

executive director, CMCI STUDIO

Burton St. John III

Professor & Associate Chair, University of Colorado - Boulder
With 15 years of public relations professional experience, Dr. St. John has experience in the areas of stakeholder analysis, public relations campaign management and risk/crisis communication.

Wednesday May 15, 2019 10:00am - 10:50am MDT
CMCI Studio 1301 Walnut St, Boulder, CO 80302