Boulder Startup Week

If you have a product that is pre- or post-launch, then you’d benefit from customer feedback. However, great evaluative research doesn’t just happen. If you’re DIY-ing, you need to know how to set yourself up for success.

In this hands-on workshop, we’ll share the 123 fundamentals of a great research setup. For instance, we’ll talk about the importance of setting an objective and how to apply that throughout your research.

We’ll then share tips and tricks on how to create a strong script (sometimes called a discussion guide) and how to write scenarios and tasks that are unbiased to get you the insights you need.

This is a workshop, so bring your laptop. We’ll give you time in-between presentations to apply what you’ve learned.