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Tuesday, May 14 • 1:00pm - 1:50pm
Don’t Let Your Brand Get In the Way of Success FILLING

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So you have a great product, service or tech play. It’s practically brilliant, primed for explosive growth, and you’ve poured a lot of time and money into it. You are certain that millions will love it and throw precious dollars into marketing support. And then…nothing. The clicks don’t come, the phones don’t ring and no one walks through the door. WTF?!?!? You realize you have a great product but you don’t have a great brand.

This panel is primed for those entrepreneurs who are looking to learn what makes a great brand for start-ups, going beyond the logo and website that most feel is enough to be considered branded. You’ll learn the three essential elements of a great start-up brand and how to leverage them with a visual identity system, brand purpose and evocative storytelling.

avatar for Max Lenderman

Max Lenderman

CEO, School
Max has held leadership roles in some of the largest and most-awarded marketing and advertising agencies in the world, guiding his clients to look beyond traditional communication to get customers to authentically engage with their brands.He is currently founder and CCO of School... Read More →

avatar for Michael Benjamin

Michael Benjamin

Brand Consultant & Creative Director
avatar for Jonny Black

Jonny Black

Illusionist, Cast Iron Design
avatar for Rachel Lederman

Rachel Lederman

Owner, Sweet Sadie, Inc.
Rachel Lederman operates a NYC based full-service production company, Sweet Sadie, to manage end-to-end creative projects for diverse and enduring clients including Bausch + Lomb, Showtime, Disney Theatrical Productions, Wendy’s, Viacom, Mazda, and USA Networks, DDB, Spotco Serino... Read More →
avatar for Mason Witzel

Mason Witzel

Creative Director, School
avatar for Jim Moscou

Jim Moscou

Chief Strategy Officer, School
Journalism, advertising, strategy, start-ups, academia, CPG, tech — Jim Moscou has been to a lot of rodeos. He’s reported around the world for Newsweek; built climate change campaigns for Al Gore; picked as a “Maker of the Year” with Pharrell Williams and Nike; and chosen... Read More →
avatar for Lisa Effress

Lisa Effress

Managing Partner, 11 Dollar Bill
A highly accomplished Managing Director and Agency Executive Producer, Lisa spent over two decades at shops such as Crispin Porter + Bogusky, TBWA Chiat/Day, Peterson Milla Hooks, The Climate Reality Project and Intel’s “Agency Inside” shaping scores of multi-million dollar... Read More →

avatar for Matter


We unify PR and socialcreative services and digital marketing. Matter excels at storytelling that inspires action and builds value. An 11x “PR Agency of the Year” winner, we create inspired integrated campaigns for brands nationwide... Read More →

Tuesday May 14, 2019 1:00pm - 1:50pm MDT
Rembrandt Yard 1301 Spruce St, Boulder, CO 80302