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Friday, May 17 • 2:00pm - 2:50pm
Content Marketing Demystified FULL

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The question isn't whether your organization is doing content marketing (you are)—it's whether you're doing it effectively. In a world where B2B prospects complete more than 50% of their buyer's journeys before ever speaking with sales, content done right can make all the difference. Join a panel of content leaders to hear how other startups developed their content strategies, and get inspired to start building your own.

avatar for Zoë Randolph

Zoë Randolph

Content Architect, Kapost
Zoë serves as Content Architect at Kapost, where she oversees messaging, hosts webinars, and authors long- and short-form content. When she's not contemplating the future of B2B marketing, you'll find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal... Read More →

avatar for Chelsea Storozuk

Chelsea Storozuk

Sr. Director, Digital Marketing, Content & Brand, Zayo
avatar for Mandy Schnirel

Mandy Schnirel

Director, Content & Communications, LogRhythm

avatar for Matter


We unify PR and socialcreative services and digital marketing. Matter excels at storytelling that inspires action and builds value. An 11x “PR Agency of the Year” winner, we create inspired integrated campaigns for brands nationwide... Read More →

Friday May 17, 2019 2:00pm - 2:50pm MDT