Name: Content Marketing Demystified
Start: 2019-05-17T14:00:00-0600
End: 2019-05-17T14:50:00-0600

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Content Marketing Demystified FULL

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The question isn't whether your organization is doing content marketing (you are)—it's whether you're doing it effectively. In a world where B2B prospects complete more than 50% of their buyer's journeys before ever speaking with sales, content done right can make all the difference. Join a panel of content leaders to hear how other startups developed their content strategies, and get inspired to start building your own.

Moderators

Zoë Randolph

Content Architect, Kapost

Zoë serves as Content Architect at Kapost, where she oversees messaging, hosts webinars, and authors long- and short-form content. When she's not contemplating the future of B2B marketing, you'll find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal... Read More →

Speakers