Jenny Shi is an Associate Media Director, specializing in digital media planning and in-house buying. She is passionate about finding custom solutions for complex business problems. Since joining IMM in 2015, Jenny has helped small and large brands reduce monetary waste in performance media campaigns, unify data stacks with better tracking and measurement processes, and understand strategies behind targeting methodologies. She comes from a background in media analytics and has been in the industry for 6+ years. Industry experience includes: Fitness, CPG, Local Store Marketing, Banking and Financial, B2B, Telecom, Automotive, and Philanthropy. Prior to IMM, Jenny supervised digital media analytics at Zenith Media (formerly ZenithOptimedia) and developed social insights at mcgarrybowen.