Max has held leadership roles in some of the largest and most-awarded marketing and advertising agencies in the world, guiding his clients to look beyond traditional communication to get customers to authentically engage with their brands.
He is currently founder and CCO of School, a purpose-led consultancy for brands and organizations. Formally, he led the global experiential practice at Crispin Porter + Bogusky, currently still the most-awarded creative agency of the 21st century, and was executive creative director at GMR Marketing, the world’s largest experiential marketing agency.
He is the author of two books, writes regularly for Adweek and lectures at Solvay Brussels School of Business and at the University of Colorado, Boulder.